Story of a taxi company,
which is driven by tradition, not by technology :
It all started in 2014, an ordinary man of Pinkcity (Jaipur), Planned a trip with his family and hired a taxi from Jaipur to Ranthambore. On travel day, the taxi came to the door but he felt disappointed after seeing the taxi condition. It was in poor condition and stinking. The worst part, AC was working but no cooling. The driver was not in uniform though it did not bother him much. Once he thought to send a taxi back and ask the taxi provider to send another taxi but he would have been very late for the Century visit, therefore, his family and himself had to travel with discomfort.
Somehow, he reached to Ranthambore but the taxi instance did not wipe from his head. Though, he was looking at it as an opportunity, considering his positive and optimistic thought process. His mind started gearing up and he called friends and family and shared the same instance. He found that there were a majority of people faced the same unhygienic, dirty and stinking taxi experiences.
He decided during his Ranthambore trip that he would start a taxi service company that will provide hygienic, clean and well-maintained taxi services in Jaipur. He did some market study to understand business operational challenges.
After analysis, he found the following gaps.
-
- Tour operator/taxi service provider has a gap in customer expectation and requirements.
- Clean, Hygienic, well-maintained taxis are available in the luxury or executive class taxi segment which is highly expensive e.g. 7k to 25k per day.
- Unprofessional and Lazy drivers. Also, the lack of training.
He had understood the intercity and local rental taxi problems, Now time to identify the solution. He met with various industry experts and tour operators in Jaipur city, his vision and objective were to provide clean, hygiene, and well-maintained intercity and local rental taxi services in Jaipur. Which should be “driven by tradition, not by technology”. His opinion is that technology may ease your task but eliminate personal relationships and quality services. Also, he wanted to keep fare affordable so that it will be in everyone’s reach, not only the elite class.
2015 July 24, he launched Mgtaxi.com, which is an emerging taxi service provider in Jaipur. Today, Mg taxi provides its services in more than 10+ cities of India.
Mg Taxi has expertise in providing taxis for tours, weddings, local sightseeing, and corporate events. Company values are High in Integrity and Customer-Centric services.